Senior Planning Director – Consumer Experiences

Job Role: Senior Planning Director – Consumer Experiences

About the Role:

The Senior Planning Director is a strategic leader responsible for merging deep customer understanding with media and technology expertise. The individual in this position will be the strategic architect, building holistic brand and customer experience (CX) strategies that drive measurable growth for the clients.

Key Responsibilities:

• Understanding Customers & Building Insights:

• Leads all primary and secondary research efforts to map out detailed customer buying journeys , identifying key challenges, motivations, and moments of influence.
• Synthesizes complex information from different sources (research, data, trends) into a single, powerful human insight that guides the strategy.
• Develops rich customer personas that go beyond basic demographics to capture mindsets ...