Senior Product Analyst

A Senior Product Analyst will own SEO strategy for OReillyAuto.com, including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). This role will spend part of the year enhancing and optimizing the existing site, while also helping define and shape how organic discovery is built into our next-generation platform.

While this role sits within our Product Analyst career path, the scope is closer to a product manager for organic acquisition, with ownership spanning research, roadmap creation, and delivery in partnership with Agile teams.

Responsibilities

• Own SEO, GEO, and AEO strategy for OReillyAuto.com
• Balance hands-on analysis and research with strategic roadmap ownership
• Coordinate closely with business stakeholders to create and manage quarterly roadmaps aligned to strategic goals
• Partner closely with product managers, designers, and Agile engineering teams to deliver roadmap initiatives
• Define...