Senior Product Manager – Consumer Experience & Conversion

Key Responsibilities

1. Master the Top-of-Funnel (Acquisition to Application)

• The Front Door Strategy: Own the product roadmap for our customer-facing assets (Website, Landing Pages, Mobile Web, and Consumer Experience).
• Conversion Rate Optimization: relentless focus on moving users from Curious to Applicant. You will design and execute rapid A/B tests on value propositions, CTA placement, and form design to maximize lead capture.
• The Hand-Off: Ensure a seamless transition of data from the consumer front-end into our core credit decisioning engine. You ensure the application is complete and high-quality before it enters the underwriting phase.

2. Build Trust & Education Tools

• Payment & Affordability Tools: Design intuitive loan calculators and Budget First search tools. Help users understand exactly what they can afford before they apply or walk into a dealership, r...