Job Description
Job Title: Senior Manager – New Product Development (NPD)
Location: Kolkata
Reports To: Head of Innovation
Job Summary
This role will drive end-to-end New Product Development from concept to launch , with a strong focus on product strategy, consumer insights, brand alignment, packaging innovation, and go-to-market execution . The role will act as a bridge between marketing, packaging, supply chain, regulatory, and external formulation partners to deliver differentiated, market-ready products. Formulation execution will be managed via internal/external R&D partners and not owned hands-on by this role.
Key Responsibilities
NPD Strategy & Product Ownership
- Own the overall NPD roadmap , translating brand vision, consumer insights, and market opportunities into compelling product concepts.
- Lead product ideation, concept development, po...
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