Senior Product Marketer

Legacyleap is not an early-stage idea.

It is a GenAI companion platform already deployed in real enterprise modernization programs across regulated environments, with real customers, real partners, and real credibility.

What we don’t need:

• More content
• Louder branding
• Generic “GenAI” messaging

What we do need:

A Senior Product Marketer who can take:

• A year of deep enterprise buyer conversations
• Live modernization programs with real constraints
• Hard-earned positioning clarity
• A technically differentiated product narrative

…and turn that into clear positioning, proof, and GTM assets that directly support revenue .

This role exists to turn product truth into pipeline clarity .

This is a builder role , not a coordination role.

You will:

• Translate Legacyleap’s technical depth
• (GenAI-driven modernization, agents, deterministic conversion, functional parity assurance)
• into clear, buyer-ready narratives for enterprise audiences.
• Define and continuously refine:
• Core positioning
• ICP-specific messaging
• Differentiation vs alternatives and status quo
• Say no to vague or undifferentiated GenAI language.
  

• Work directly with founders and sales on:
• Deal-specific narratives
• Objection handling
• Competitive positioning
• Turn live sales calls, customer conversations, and partner feedback into actionable GTM inputs , not anecdotes.
• Create product marketing assets that support active deals , including:
• Sales decks
• POV documents
• ICP-specific one-pagers
• Case narratives and proof points
  

• Engineer product messaging into:
• Outbound sequences
• Landing pages
• Partner co-sell materials
• Webinars, podcasts, and POV content
• Ensure tight feedback loops between:
• signal → message → asset → deal → learning
  

• Decide what not to ship.
• Kill fluff, jargon, and vanity initiatives early.
• Maintain a high bar for accuracy, relevance, and enterprise credibility.

This role owns clarity, consistency, and conversion .

• Not a social media or content marketing role
• Not a brand or awareness-only role
• Not a demand gen generalist chasing impressions
• Not a junior PMM learning the product over months

If you need heavy guardrails, step-by-step playbooks, or permission to act, this role will not work.

Within 90 days, you should be able to:

• Articulate Legacyleap’s positioning better than most people in the company
• Independently create product marketing assets that sales actively uses
• Support live deals with clear, confident narratives
• Build 1–2 repeatable GTM plays tied to:
• A specific ICP
• A specific modernization pain
• A clear buying trigger
• Clearly state what messaging converts, what doesn’t, and why
  

You are a senior, context-driven product marketer .

You likely have:

• Experience in enterprise SaaS, deep-tech, platforms, or developer-facing products
• Strong intuition for how technical products are actually bought , not just positioned
• Comfort operating at the intersection of:
• Product
• Sales
• Engineering
• GTM

You can absorb messy, high-signal input and synthesize it into sharp, usable positioning .

You ship. You test. You refine. You care about outcomes.

• Have worked on AI, data, developer platforms, or modernization initiatives
• Understand why most “GenAI product marketing” sounds identical and actively avoid it
• Think in systems and narratives, not feature lists
  

This role has one north star: revenue impact .

That shows up as:

• Pipeline influenced by product marketing
• Deal acceleration and clarity
• Conversion quality across GTM motions
• Sales adoption of messaging and assets
• Partner enablement effectiveness

Likes, impressions, and generic engagement do not matter unless they help close deals.

• You are marketing a product enterprises already pay for
• You work directly with founders who understand the market deeply
• You have the freedom to do serious product marketing , not surface-level GTM
• You help define how GenAI-driven modernization is positioned, not just participate in the noise