Job Description
Why this role exists
Legacyleap is not an early-stage idea.
It is a Gen AI companion platform already deployed in real enterprise modernization programs across regulated environments, with real customers, real partners, and real credibility.
What we don’t need:
- More content
- Louder branding
- Generic “Gen AI” messaging
What we do need:
A Senior Product Marketer who can take:
- A year of deep enterprise buyer conversations
- Live modernization programs with real constraints
- Hard-earned positioning clarity
- A technically differentiated product narrative
…and turn that into clear positioning, proof, and GTM assets that directly support revenue.
This role exists to turn product truth into pipeline clarity.
What you will actually do
This is a builder role, not a coordination role.
You will:
Own product positioning and messaging
- Translate Legacyleap’s technical depth
- (Gen AI-driven modernization, agents, deterministic conversion, functional parity assurance)
- into clear, buyer-ready narratives for enterprise audiences.
- Define and continuously refine:
- Core positioning
- ICP-specific messaging
- Differentiation vs alternatives and status quo
- Say no to vague or undifferentiated Gen AI language.
Enable revenue through product marketing
- Work directly with founders and sales on:
- Deal-specific narratives
- Objection handling
- Competitive positioning
- Turn live sales calls, customer conversations, and partner feedback into actionable GTM inputs, not anecdotes.
- Create product marketing assets that support active deals, including:
- Sales decks
- POV documents
- ICP-specific one-pagers
- Case narratives and proof points
Build GTM systems, not one-off assets
- Engineer product messaging into:
- Outbound sequences
- Landing pages
- Partner co-sell materials
- Webinars, podcasts, and POV content
- Ensure tight feedback loops between:
- signal → message → asset → deal → learning
Ruthlessly protect clarity
- Decide what not to ship.
- Kill fluff, jargon, and vanity initiatives early.
- Maintain a high bar for accuracy, relevance, and enterprise credibility.
This role owns clarity, consistency, and conversion.
What this role is NOT
- Not a social media or content marketing role
- Not a brand or awareness-only role
- Not a demand gen generalist chasing impressions
- Not a junior PMM learning the product over months
If you need heavy guardrails, step-by-step playbooks, or permission to act, this role will not work.
What “good” looks like in this role
Within 90 days, you should be able to:
- Articulate Legacyleap’s positioning better than most people in the company
- Independently create product marketing assets that sales actively uses
- Support live deals with clear, confident narratives
- Build 1–2 repeatable GTM plays tied to:
- A specific ICP
- A specific modernization pain
- A clear buying trigger
- Clearly state what messaging converts, what doesn’t, and why
Who you are
You are a senior, context-driven product marketer.
You likely have:
- Experience in enterprise Saa S, deep-tech, platforms, or developer-facing products
- Strong intuition for how technical products are actually bought, not just positioned
- Comfort operating at the intersection of:
- Product
- Sales
- Engineering
- GTM
You can absorb messy, high-signal input and synthesize it into sharp, usable positioning.
You ship. You test. You refine. You care about outcomes.
Bonus points if you
- Have worked on AI, data, developer platforms, or modernization initiatives
- Understand why most “Gen AI product marketing” sounds identical and actively avoid it
- Think in systems and narratives, not feature lists
How you will be measured
This role has one north star: revenue impact.
That shows up as:
- Pipeline influenced by product marketing
- Deal acceleration and clarity
- Conversion quality across GTM motions
- Sales adoption of messaging and assets
- Partner enablement effectiveness
Likes, impressions, and generic engagement do not matter unless they help close deals.
Why Legacyleap
- You are marketing a product enterprises already pay for
- You work directly with founders who understand the market deeply
- You have the freedom to do serious product marketing, not surface-level GTM
- You help define how Gen AI-driven modernization is positioned, not just participate in the noise
Legacyleap is not an early-stage idea.
It is a Gen AI companion platform already deployed in real enterprise modernization programs across regulated environments, with real customers, real partners, and real credibility.
What we don’t need:
- More content
- Louder branding
- Generic “Gen AI” messaging
What we do need:
A Senior Product Marketer who can take:
- A year of deep enterprise buyer conversations
- Live modernization programs with real constraints
- Hard-earned positioning clarity
- A technically differentiated product narrative
…and turn that into clear positioning, proof, and GTM assets that directly support revenue.
This role exists to turn product truth into pipeline clarity.
What you will actually do
This is a builder role, not a coordination role.
You will:
Own product positioning and messaging
- Translate Legacyleap’s technical depth
- (Gen AI-driven modernization, agents, deterministic conversion, functional parity assurance)
- into clear, buyer-ready narratives for enterprise audiences.
- Define and continuously refine:
- Core positioning
- ICP-specific messaging
- Differentiation vs alternatives and status quo
- Say no to vague or undifferentiated Gen AI language.
Enable revenue through product marketing
- Work directly with founders and sales on:
- Deal-specific narratives
- Objection handling
- Competitive positioning
- Turn live sales calls, customer conversations, and partner feedback into actionable GTM inputs, not anecdotes.
- Create product marketing assets that support active deals, including:
- Sales decks
- POV documents
- ICP-specific one-pagers
- Case narratives and proof points
Build GTM systems, not one-off assets
- Engineer product messaging into:
- Outbound sequences
- Landing pages
- Partner co-sell materials
- Webinars, podcasts, and POV content
- Ensure tight feedback loops between:
- signal → message → asset → deal → learning
Ruthlessly protect clarity
- Decide what not to ship.
- Kill fluff, jargon, and vanity initiatives early.
- Maintain a high bar for accuracy, relevance, and enterprise credibility.
This role owns clarity, consistency, and conversion.
What this role is NOT
- Not a social media or content marketing role
- Not a brand or awareness-only role
- Not a demand gen generalist chasing impressions
- Not a junior PMM learning the product over months
If you need heavy guardrails, step-by-step playbooks, or permission to act, this role will not work.
What “good” looks like in this role
Within 90 days, you should be able to:
- Articulate Legacyleap’s positioning better than most people in the company
- Independently create product marketing assets that sales actively uses
- Support live deals with clear, confident narratives
- Build 1–2 repeatable GTM plays tied to:
- A specific ICP
- A specific modernization pain
- A clear buying trigger
- Clearly state what messaging converts, what doesn’t, and why
Who you are
You are a senior, context-driven product marketer.
You likely have:
- Experience in enterprise Saa S, deep-tech, platforms, or developer-facing products
- Strong intuition for how technical products are actually bought, not just positioned
- Comfort operating at the intersection of:
- Product
- Sales
- Engineering
- GTM
You can absorb messy, high-signal input and synthesize it into sharp, usable positioning.
You ship. You test. You refine. You care about outcomes.
Bonus points if you
- Have worked on AI, data, developer platforms, or modernization initiatives
- Understand why most “Gen AI product marketing” sounds identical and actively avoid it
- Think in systems and narratives, not feature lists
How you will be measured
This role has one north star: revenue impact.
That shows up as:
- Pipeline influenced by product marketing
- Deal acceleration and clarity
- Conversion quality across GTM motions
- Sales adoption of messaging and assets
- Partner enablement effectiveness
Likes, impressions, and generic engagement do not matter unless they help close deals.
Why Legacyleap
- You are marketing a product enterprises already pay for
- You work directly with founders who understand the market deeply
- You have the freedom to do serious product marketing, not surface-level GTM
- You help define how Gen AI-driven modernization is positioned, not just participate in the noise
Apply for this Position
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