Job Description
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
Skillsoft is seeking a Senior Product Marketing Manager to be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape the market narrative, positioning, and customer value propositions to ensure our platform is seen as essential to workforce transformation. In this role, you will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft’s platform. In this role, you will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. The ideal candidate will have deep experience in platform or solutions marketing. As well as a passion for understanding customers and a successful technical and SaaS product marketing track record.
Responsibilities
Deliver compelling platform positioning messaging to our target audience across multiple channels, differentiating our platform from the competitionMarket Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnershipsGo-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Technology Solutions, AI buyer, a high-growth segment, including the launch of strategic new solutions Price Modeling: Influence packaging and pricing strategies for our productsIn this role, you'll have the tools and resources to understand our platform, products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets Here’s What We Are Searching For:
Skills & Qualification Requirements
Ability to think strategically about platform and product differentiation, pricing models, and competitive pressuresHighly motivated about identifying and building profitable market driven business opportunities to help drive revenue Qualification Requirements
12+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products with a Bachelor’s degree in marketing or related business disciplineSubject matter expertise with platform, and technology solutions including AI and emerging technologies, and the ability to translate technical capabilities into business valueExpertise in synthesizing customer, product, and marketing data to make recommendationsStrong interpersonal skills with ability to effectively present and sell information both internally and externallyExperience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguityPolished communication and executive presentation experience delivering confident, concise briefings to sales and product leadershipAbility to travel up to 20-25% Desired Requirements
MBA and / or Product Marketing Certifications Target base salary range for this job requisition is anticipated to be approximately $160,000 - $200,000 annually.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
Our Values
We are passionately committed to leadership, learning, and success. We embrace every opportunity to serve our customers and each other as: one team, open and respectful, curious, and agile.
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