Job Description

In this role, you can expect to:

  • Key Accountabilities
  • Strategic Planning:
  • Identify marketing opportunities & tasks to achieve business goals for new and live titles. 
  • Devise brand strategy, including brand identity, positioning, and key messaging.
  • Build marketing initiatives for new and live titles and lead discussions with cross-functional teams, including game studios. 
  • Develop marketing campaign strategies based on game content plans and consumer insights to support the success of new and live titles.
  • Lead cross-functional discussions to develop detailed strategies and plans. 
  • Work with Consumer Insights and Product Development to understand product appeal for various audience segments.
  • Marketing Strategy Execution:
  • Execute marketing programs to drive organic traffic that falls into branding activity area - i.e., PR, and partnerships.
  • Build a campaign calend...

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