Job Description

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.


This role plays a pivotal role in shaping and executing the go-to-market strategy for our freemium and free trial products. The Sr Product Marketing Partner, PLG is a highly strategic, data-driven individual who drives Thryv’s product-led growth motion by optimizing the journey from free user to paying customer and accelerating self-serve revenue. Partnering cross-functionally with product, marketing, sales, and analytics, this role develops compelling positioning, removes conversion barriers, and scales our self-serve business. This high-impact position directly fuels revenue growth while shaping user experience and product adoption. 


Responsibilities

  • Owns GTM strategy and execution for Thryv’s freemium and free trial conversion.

  • Develops and refines product positioning and messaging that articulates paid plan value and drives upgrades.

  • Establishes pricing, packaging, and feature-gating strategies based on user behavior and conversion data.

  • Leads product lifecycle launches, from planning to execution, at the speed and scale required of new trial features, pricing changes, and plan updates. Manages product launch materials for the marketing organization, creates timelines, and communicates launch readiness to the marketing leadership team.

  • Provides Sales with playbooks and insights on high-intent free users and PQLs.

  • Partners with Growth Marketing on messaging continuity from acquisition through conversion.

  • Partners with Product to optimize the post-signup journey, including onboarding, activation, in-product messaging, and upgrade prompts.

  • Tracks and improves key metrics, including activation rate, time-to-value, trial-to-paid conversion, and PQL velocity.

    • Who We’re Looking For

  • Bachelor's degree (or international equivalent) or equivalent experience, required

  • 5+ years of related experience, required. 3-5 years of product marketing experience in B2B SaaS, required

  • 9+ years of related experience, preferred.

  • Experience with Pendo, HubSpot, or Tellium, preferred

  • Experience in growth marketing or product management, preferred

  • Technical background or ability to understand complex products, preferred

  • Deep understanding of PLG funnels, activation, and conversion optimization.

  • Proven business acumen with big picture thinking. The ability to expand and increase the quality and value of product positioning and competitive landscape through story-telling and solving for client pain points.

  • Strong industry knowledge with a proven track record of optimizing freemium/trial conversion with measurable results.

  • Highly skilled in content creation and value positioning relating to product and marketing expertise with the ability to deliver new and innovative solutions to drive product value, messaging, and launch.

  • Strong interpersonal and communication skills, both written and verbal, with the ability to effectively influence others, foster relationships, and work cross-functionally with Product, Growth, Sales, and Operations.

  • Strong analytical skills using product analytics and in-app messaging tools.

  • Comfortable with experimentation, A/B testing, and making data-driven decisions.

  • Ability to travel less than 5% of the time.

  • Must be 18 years of age or older.

  • Must successfully complete pre-employment screening process, as required.

  • Must successfully complete any required training or orientation courses, as needed.

    • What We Offer


    Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

  • Work from anywhere – Thryv is a Remote First company!

  • Competitive medical, dental, and vision plans, plus a wellness program with added incentives

  • 401(k) savings plan with company match and employee stock purchase plan

  • Continuing education benefits with tuition assistance programs

  • One week of paid time off at the end of the year, in addition to our standard paid time off policy.

    • Who We Are


    At , we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.


    We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.


    Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.


    Thryv Core Values:

  • Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.

  • Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.

  • Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.

  • Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.

  • DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).

  • Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.

  • Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

    • Find out more at corporate.thryv.com/careers/


    Belonging at Thryv


    We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. 


    We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.


    Requisition Detail and Process


    This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.


    The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.


    Pay Transparency


    The base salary for this position is $101k to $135k USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.


    Our Commitment to Equal Opportunity


    Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.


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