Senior Projects Coordinator

Senior Projects Coordinator

Job Type

Full Time

General Description

Innovative and detail-oriented, the Senior Digital Marketing Project Coordinator is responsible for managing and delivering special projects within established time, budget, and quality. The position leads the development and implementation of segments and personalization strategies of the Marketing Division, which combines offline channels, email customer journeys, and digital media. Position requires familiarity with Salesforce Marketing modules or industry-leading data-management platforms. Analyzes and presents results and recommendations for optimizations.

Essential Duties and Responsibilities

Coordinate and lead the development of automated customer journeys for segmentation and personalization initiatives to support business lines in the following areas:

• Create mapping, identify segments...