Job Description

Sales Executive – Coding & Marking Solutions

Company:  PrintUnity Inks (Dovicod Technology India Pvt Ltd)

Business:  Batch Coding & Marking Machines

Location:  (Delhi / Gurgaon / Bhiwadi / Ghaziabad / Noida – Field role)

Experience:  2–5 years

Reporting to:  Sales Manager / Regional Head

Role Objective

To drive new customer acquisition and sales growth  for PrintUnity’s batch coding & marking machines  by engaging directly with manufacturing plants, conducting demos, supporting trials, and closing orders.

Key Responsibilities
  • Visit factories and production plants regularly
  • Generate new leads and develop new customer accounts
  • Promote and sell CIJ / TIJ / Laser / TTO coding machines
  • Coordinate and support on-site demos and trials
  • Prepare quotations and follow up till order closure
  • Achieve monthly sales, revenue, and collection targets
  • Support installation coordination and customer handover
  • Upsell consumables, spares, and AMC contracts
  • Maintain CRM and sales reports
Must-Have Requirements
  • 2–5 years of B2B sales experience
  • Exposure to industrial products / machinery / automation
  • Comfortable with field sales and plant visits
  • Good communication and follow-up skills
  • Willingness to travel extensively within assigned territory
Preferred Background
  • Coding & marking machines
  • Packaging machinery / industrial automation
  • Pharma / FMCG plant selling experience
Key Skills
  • Strong prospecting and follow-up ability
  • Basic technical understanding of machines
  • Negotiation and closing skills
  • Self-driven and target-oriented mindset
Performance Metrics (KPIs)
  • New customers acquired
  • Machines sold
  • Demo-to-closure ratio
  • Collections
  • Consumables & AMC sales
Compensation & Growth
  • Competitive fixed salary + attractive incentives
  • Travel & expense reimbursement
  • Clear growth path to Sales Manager


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