Senior sales executive

Sales Executive – Coding & Marking Solutions
Company: Print Unity Inks (Dovicod Technology India Pvt Ltd)
Business: Batch Coding & Marking Machines
Location: (Delhi / Gurgaon / Bhiwadi / Ghaziabad / Noida – Field role)
Experience: 2–5 years
Reporting to: Sales Manager / Regional Head
Role Objective
To drive new customer acquisition and sales growth for Print Unity’s batch coding & marking machines by engaging directly with manufacturing plants, conducting demos, supporting trials, and closing orders.
Key Responsibilities
- Visit factories and production plants regularly
- Generate new leads and develop new customer accounts
- Promote and sell CIJ / TIJ / Laser / TTO coding machines
- Coordinate and support on-site demos and trials
- Prepare quotations and follow up till order closure
- Achieve monthly sales, revenue, and collection targets
- Support installation coordination and customer handover
- Upsell consumables, spares, and AMC contracts
- Maintain CRM and sales reports
Must-Have Requirements
- 2–5 years of B2 B sales experience
- Exposure to industrial products / machinery / automation
- Comfortable with field sales and plant visits
- Good communication and follow-up skills
- Willingness to travel extensively within assigned territory
Preferred Background
- Coding & marking machines
- Packaging machinery / industrial automation
- Pharma / FMCG plant selling experience
Key Skills
- Strong prospecting and follow-up ability
- Basic technical understanding of machines
- Negotiation and closing skills
- Self-driven and target-oriented mindset
Performance Metrics (KPIs)
- New customers acquired
- Machines sold
- Demo-to-closure ratio
- Collections
- Consumables & AMC sales
Compensation & Growth
- Competitive fixed salary + attractive incentives
- Travel & expense reimbursement
- Clear growth path to Sales Manager