Job Description

Role : Senior Writer – Performance & Brand @ Little Joys


We’re looking for a Senior Writer who understands how writing today goes beyond words. It’s about formats, platform-led storytelling and execution.


What you’ll do

  • Write scripts for performance marketing & brand ads across Meta, YouTube & digital platforms.
  • Proactively suggest IG-native formats & trends that are working on-platform
  • Collaborate closely with category, brand & NPD teams on business objectives & narratives.
  • Own scripts from concept → production → post-production
  • Lead shoots creatively: pre-production planning, on-ground direction & post production
  • Coordinate with editors to ensure scripts are visually represented accurately
  • Track performance of creatives and suggest optimisation / mitigation wherever needed
  • Maintain QC & brand hygiene across all assets ...

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