Job Description
About Us
We are the largest and most active online platform for international education!
Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.
Today, Yocket is the largest community-driven online platform for international education. We help the study abroad aspirants by connecting them to the best universities over the world. Till date, we have helped more than 10,00,000 students across countries pursue their higher education.
Every day thousands of students use our products to explore universities, connect with peers and alumni from renowned universities. Recently we were chosen as one of the Top 100 Indian Startups by Google and Meit Y’s Appscale Academy Initiative !! We’re also ranked #18 on App Store Top Charts - Education!
About the Role:
You will be responsible for developing and executing the overall SEO strategy to drive strong organic traffic and increase visibility for both the website and mobile app.
The charter for this role will include:
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.
- Develop and integrate content marketing strategies. Work closely with content writers, social media marketers to implement SEO strategies.
- Drive targeted and loyal traffic to the website through effective community-building
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users.
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Work on App Store Optimization to improve Yocket App’s rankings on Play Store and App Store
- Keep content inline so as to not cause any algorithm penalty. Take effective measures to recover any traffic due to algorithm shift.
- Recommend changes to website content, linking, and other factors to improve SEO positions for target keywords.
Ideal Persona
- 3-4 years of experience as SEO Analyst/SEO Associate
- Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages
- Passion for SEO: On page and Off page SEO, Technical SEO
- Familiarity with Word Press or other content management system
- Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM, Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must.
- Strong analytical skills and data-driven thinking.
Location - Nariman Point, Mumbai
Email -
At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you in our team!
We are the largest and most active online platform for international education!
Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.
Today, Yocket is the largest community-driven online platform for international education. We help the study abroad aspirants by connecting them to the best universities over the world. Till date, we have helped more than 10,00,000 students across countries pursue their higher education.
Every day thousands of students use our products to explore universities, connect with peers and alumni from renowned universities. Recently we were chosen as one of the Top 100 Indian Startups by Google and Meit Y’s Appscale Academy Initiative !! We’re also ranked #18 on App Store Top Charts - Education!
About the Role:
You will be responsible for developing and executing the overall SEO strategy to drive strong organic traffic and increase visibility for both the website and mobile app.
The charter for this role will include:
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.
- Develop and integrate content marketing strategies. Work closely with content writers, social media marketers to implement SEO strategies.
- Drive targeted and loyal traffic to the website through effective community-building
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users.
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Work on App Store Optimization to improve Yocket App’s rankings on Play Store and App Store
- Keep content inline so as to not cause any algorithm penalty. Take effective measures to recover any traffic due to algorithm shift.
- Recommend changes to website content, linking, and other factors to improve SEO positions for target keywords.
Ideal Persona
- 3-4 years of experience as SEO Analyst/SEO Associate
- Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages
- Passion for SEO: On page and Off page SEO, Technical SEO
- Familiarity with Word Press or other content management system
- Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM, Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must.
- Strong analytical skills and data-driven thinking.
Location - Nariman Point, Mumbai
Email -
At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you in our team!
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