Senior seo executive / seo strategist (execution lead)

Company: SERPElite
Location: Remote (India)
Work Type: Full-time Remote(Work From Home)
Working Hours: 9:00 AM – 5:00 PM OR 10:00 AM – 6:00 PM (IST)
Working Days: Monday – Saturday
About SERPElite
- SERPElite is a Top Rated Plus SEO Agency on Upwork
- $80 K+ earnings with enterprise-level and long-term clients
- Strong track record of high-quality, data-driven SEO results
- We focus on SEO that actually works, not just reports
- We believe in logic, intent, algorithms, white-hat work and sustainable growth
Our core expertise includes:
- Advanced SEO strategy
- Technical & on-page SEO
- Content planning & optimisation
- White-hat off-page SEO & outreach
- Algorithm-safe, long-term SEO growth
- AIO (AI-Optimised SEO using AI tools with human logic & validation)
This is our first core hire, and we are building a high-performance SEO team that will scale into a full-fledged agency.
If you want long-term growth, real ownership, and to learn directly from a 13+ years experienced SEO specialist, this role is for you.
Role Overview
- Independently analyze SEO projects from scratch
- Build SEO strategies as per defined company SOPs
- Create and execute end-to-end SEO campaigns
- Handle SEO projects with full ownership (execution level)
- Work closely with the Founder for strategy review and approvals
- Implement AI-assisted SEO workflows while ensuring Google-safe practices
- Focus on rankings, traffic growth, conversions, and business outcomes
This role is NOT for old-school, checklist-based, or tool-dependent SEOs.
We are looking for someone who understands SEO logic, intent, algorithms, and long-term growth, not just metrics.
Key Responsibilities SEO Analysis & Strategy
- Conduct complete SEO audits (technical, on-page, content, UX, backlinks)
- Perform keyword research (seed keywords, clustering, intent mapping)
- Analyze competitors and live SERPs
- Identify quick wins and long-term growth opportunities
- Prepare SEO strategy and execution roadmaps
- Create content plans and page mapping
- Prepare structured link-building strategies
- Use AI tools for research and ideation with manual validation (AIO approach)
- All strategies must follow company SOPs and will be reviewed by the Founder before execution
SEO Execution
- Implement advanced on-page SEO optimisations
- Optimize meta titles and descriptions with CTR-focused logic
- Improve headings structure and content hierarchy
- Optimize content funnels and conversion paths
- Implement internal linking strategies
- Apply schema markup (basic to intermediate)
- Ensure compliance with Helpful Content Guidelines
- Ensure EEAT implementation across content
- Handle YMYL content carefully where applicable
- Align SEO execution with Google core updates and review updates
- Coordinate content optimisation and publishing
- Monitor indexing, crawling, and technical performance issues
Content & Quality Control
- Create SEO-ready content briefs
- Review content for search intent accuracy
- Ensure high readability and user experience
- Ensure problem-solving and time-saving content approach
- Ensure goal-oriented and conversion-focused content
- Validate EEAT signals in content
- Maintain strict SEO and quality standards
- Suggest content improvements based on real performance data
Reporting & Monitoring
- Track rankings, organic traffic, conversions, and SEO KPIs
- Monitor Google Search Console, Google Analytics, and related tools
- Prepare weekly internal performance reports
- Identify risks, drops, and improvement opportunities proactively
- Suggest data-backed optimisation actions
Off-Page SEO
- Strong understanding of outreach and backlink strategies
- Ability to evaluate backlink quality and relevance
- Guide and coordinate with outreachers and link builders
- Draft outreach emails when required (not a core responsibility)
Who Should Apply Required Experience & Skills
- 4-6+ years of hands-on SEO experience
- Proven experience of growing websites organically
- Demonstrated ability to achieve keyword rankings and traffic growth
- Experience handling real SEO projects with measurable results
- Strong understanding of search intent and SERP behavior
- Deep knowledge of Google algorithms and updates
- Solid technical SEO fundamentals
- Strong hands-on experience with Word Press, Woo Commerce, and Shopify
- Experience in Local SEO, E-commerce SEO, Saa S SEO, B2 B and B2 C SEO
- Strong expertise in Ahrefs, SEMrush, Moz, KWFinder, Majestic
- Strong experience with Google Search Console and Google Analytics
- Experience with Google Tag Manager and Google Looker Studio
- Strong reporting skills using MS Excel and Google Sheets
- Ability to think strategically, not just execute tasks
- Ability to independently create SEO strategies
- Strong documentation and reporting habits
- Comfortable working in a SOP-driven, process-oriented environment
- Practical understanding of AI tools in SEO with manual validation (AIO mindset)
❌ This Role Is NOT For You If
- You only follow SEO checklists
- You blindly trust tools without logic
- You cannot explain why an SEO action is required
- You are looking for short-term or part-time work
Salary & Benefits Salary
- ₹45,000 - ₹60,000 per month (Strictly based on proven experience, strategy skills, and performance in practical test)
Benefits & Perks
- Direct mentorship from the Founder (13+ years SEO experience)
- Long-term career growth and leadership opportunities
- Performance-based bonuses (occasional)
- Annual appraisal based on agency growth and individual performance
- Paid leaves plus one additional leave every month
- Medical / health insurance (planned as the team scales)
- Learning-focused environment with exposure to strategy, systems, and scaling
Growth Opportunity
- Core team position in a growing agency
- Clear growth path to SEO Manager, Team Lead, or Strategy Head
- Opportunity to grow with the agency, not be replaced
Hiring Process
- Shortlisting based on experience and relevance
- Practical SEO assignment (mandatory)
- Interview
- Final selection
How to Apply
- Share your CV and SEO experience summary
- Share 1-2 real SEO case studies or growth examples
- Mention the SEO tools you use and why you use them