Job Description
Key Responsibilities
Design and implement customer journeys using Adobe Journey Optimizer
Build and manage event driven journeys time based campaigns and real time personalization use cases
Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations
Design and test email templates push notifications and in app messages within AJO
Implement offer decisioning and personalized content blocks using AJO Offer Library
Perform unit testing UAT and AB testing within journeys to ensure optimal performance
Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
Design and implement customer journeys using Adobe Journey Optimizer
Build and manage event driven journeys time based campaigns and real time personalization use cases
Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations
Design and test email templates push notifications and in app messages within AJO
Implement offer decisioning and personalized content blocks using AJO Offer Library
Perform unit testing UAT and AB testing within journeys to ensure optimal performance
Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
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