Job Description
Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement.
Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on:
* Finding the right trade-off between short and long term revenues
* Standardising and optimise quality treatment of ads across surfaces and page types
* Understanding user behaviour with respect to ads quality
* Building a solid infrastructure around signals, labels and quality metrics
We work at the intersection of Ads, Machine Learning and User Behaviour understanding. The nature of our work is very analytical, with a solid collaboration with our Data Scientist and a heavy focus on not only understand what but also why. Despite having been crea...
Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on:
* Finding the right trade-off between short and long term revenues
* Standardising and optimise quality treatment of ads across surfaces and page types
* Understanding user behaviour with respect to ads quality
* Building a solid infrastructure around signals, labels and quality metrics
We work at the intersection of Ads, Machine Learning and User Behaviour understanding. The nature of our work is very analytical, with a solid collaboration with our Data Scientist and a heavy focus on not only understand what but also why. Despite having been crea...
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