Senior UX & Content Writer (German-speaking)

At every, we’re building a brand around making feeling and living better effortless, and language plays a central role in how people experience that promise.

We’re looking for a Senior UX & Content Writer to own written communication across our customer experience, from product flows and account UX to emails, landing pages, educational content, and long-form storytelling.

This role sits in the Brand team, reporting to the Director of Brand & Product Marketing, and works very closely with Digital Product, CRM, and Acquisition, making it ideal for someone with a strong UX writing background who also enjoys shaping content throughout the entire customer journey.

You’ll help turn product and brand direction into clear, human language, playing a key role in transforming every into a truly content-driven, user-centric brand.

What you'll do

Own UX writing across the customer journey

• Craft UX copy for:


• account dashboard


• subscription management


• onboarding and retention flows


• empty states, guidance, and system messages


• Ensure clarity, consistency, and tone across all product touchpoints


• Work closely with Product, Design, and Engineering to improve user experience through language

Turn product and brand direction into clear, human language across product flows, emails, and web content

• Turn brand and product marketing direction into clear, convincing copy


• Shape how product value and “feeling better” are communicated — without health claims or jargon


• Collaborate with Brand and Product on campaigns and launches to ensure messaging lands across touchpoints

Write across key content surfaces

• Write engaging, conversion-oriented website and landing page copy


• Create impactful CRM content (emails, lifecycle messaging)


• Develop customer education content: guides, articles, and branded materials


• Ensure a cohesive voice across UX, marketing, and education

Support editorial, SEO & content systems

• Write long-form blog content aligned to brand themes and search intent


• Participate in keyword research and SEO/G/AEO strategy


• Refresh and optimize existing content


• Upload and maintain content in our headless CMS (Sanity)


• Help build structured content systems (library, taxonomy, workflows)

Who you are

A highly skilled writer

• Experience writing content for DTC emails, landing pages, UX copy, SMS, educational content, and long-form articles.


• Deep understanding of tone, structure, and customer and user motivations.


• Strong English (C2), can write English-first with excellent grammar, clarity, and nuance.


• Native German also with excellent grammar, clarity, and nuance.

SEO-competent

• Comfortable with keyword research, content clustering, and search intent.


• Skilled in on-page optimization and metadata.


• Familiar with schema basics (FAQ, article markup).


• Able to monitor performance and spot improvement opportunities.

Comfortable with complexity

• Loves managing many content surfaces at once.


• Strong in structuring information and designing workflows.


• Enjoys shaping content systems, not just writing.


• Able to thrive with ownership and autonomy.

Experienced

• 5–8+ years in content writing, content management, or SEO-focused editorial roles.


• Ideally in DTC, wellness/health, subscription, ecommerce, or consumer tech.


• Experience with headless CMS (e.g., Sanity) is a plus but not required.

Working style

• Independent and proactive


• Fast, but high quality


• Organized and systematic


• Comfortable collaborating across CRM, Brand, Product


• Energized by helping consumers build healthier habits with less effort

Please provide a portfolio in your application.

We’re on a mission to make good food accessible to everyone, everywhere and anytime. Good food means tasty, healthy and ecologically and socially sustainable.