SEO Analyst (E-Commerce Domain)

Company Description:

Hawk MarTech is a global leader in innovation, seamlessly integrating technology and marketing to help brands grow and achieve measurable success. By blending design, engineering, and strategic execution, the company transforms ideas into impactful solutions while crafting compelling campaigns that drive audience engagement. Headquartered in Dubai with a global presence, Hawk MarTech partners with leading brands in industries such as travel, automotive, fashion, media, entertainment, and sports. The company’s mission is to create world-class products, unforgettable campaigns, and deliver sustainable business outcomes.

Job Title: SEO Analyst – E-commerce

Location: Gurugram

Employment Type: Full-Time

About the Role:

We are looking for a results-oriented SEO Analyst to lead and execute the organic search strategy for our e-commerce business across GCC (UAE, Qatar, Kuwait, Oman & Bahrain). The ideal candidate has proven experience in scaling SEO for large-traffic online stores, understands GCC buying behaviour, and can drive revenue-focused organic growth.

Key Responsibilities:

SEO Strategy & Planning:

• Develop and execute a full-funnel SEO roadmap aligned with e-commerce growth KPIs (traffic, conversions, revenue, CAC efficiency).
• Conduct competitor benchmarking across GCC markets and identify keyword opportunities for high-intent commercial search terms.

On-Page Optimization:

• Optimize product/category pages, URL structure, metadata, headings, internal linking, schema markup, filters & faceted navigation.
• Collaborate with content teams to publish SEO-optimized landing pages, blogs, buying guides & FAQs targeting GCC audience keywords.

Technical SEO:

• Work with developers to improve site speed, Core Web Vitals, crawlability, indexation, sitemaps, hreflang tags, canonical tags, mobile optimization.
• Conduct regular SEO audits via Screaming Frog, GSC, Semrush, Ahrefs, GA4 & fix priority issues.

Content & Localization:

• Lead keyword research for Arabic & English search markets.
• Ensure localized content relevance for UAE/KSA and country-specific product demand trends.

Off-Page & Authority Building:

• Create link-building strategies: regional media outreach, guest posts, influencer partnerships & marketplace backlinks.
• Monitor toxic links & disavow where required.

Performance & Analytics:

• Track rankings, organic conversions, bounce rate, cart-add %, session metrics & revenue attribution through GA4.
• Create weekly & monthly SEO performance reports for leadership teams.

Required Skills & Experience:

• 4–6+ years of SEO experience, minimum 2 years handling e-commerce websites.
• Strong command of GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and CMS platforms (Shopify, Magento or WooCommerce preferred).
• Experience with GCC-based markets & consumer search trends (Arabic keyword familiarity is a plus).
• Understanding of HTML, CSS basics, schema markup, and technical SEO implementation.
• Proven track record of increasing organic traffic, category rankings & organic revenue for online stores.
• Strong communication & cross-team coordination skills.

Preferred Skills:

• Experience optimizing marketplaces (Amazon, Noon, Carrefour) – advantage.
• Arabic language understanding (bonus).
• Experience in paid-organic integration strategy (SEO + SEM)

What We Offer:

• Opportunity to work on creative and high-impact projects.
• Collaborative and fast-paced work environment.
• Competitive compensation based on experience.
• Growth and learning opportunities.

Benefits:

• Shuttle service from Huda City Centre to the office.
• Complimentary buffet lunch at the office.
• Provident Fund (PF) benefits