Seo and content

Role Overview Key Responsibilities

1) SEO Content & Website Copy

● Write SEO-optimised blogs (topic-led + intent-based)

● Create website content: landing pages, category pages, product pages, FAQs

● Improve readability, structure, and conversions while staying SEO-friendly

2) AEO + AI Optimization + GEO

● Implement SEO + AEO (Answer Engine Optimization) + AI Optimization + GEO

● Structure content to increase visibility in Google results + AI-generated answers

● Use formats that perform well: FAQs, quick answers, lists, how-to, comparisons

3) Social + Community Content (Visibility Growth)

● Create/guide content for Pinterest, Quora, Substack, forums/community platforms

● Understand social media algorithms (Instagram/Facebook/Pinterest) for better discovery

● Repurpose search topics into short-form and engagement-friendly formats

4) Ad Cop...