Job Description
The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
Key Responsibilities:
SEO performance – owning, driving and optimising performance on Sports Direct
Delivering the SEO strategy- Work with the SEO Lead to develop the sites SEO roadmap and strategy
Carry out keyword research and manage site technical issues to support SEO roadmap
Team management – line management of SEO Executives
R...
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