SEO Specialist –B2B & Technical SEO

Job Title:  SEO Specialist (3+ Years Experience) – B2B & Technical SEO

Contract:  Full-time.

Work mode:  Rotational: on and off site (Jordan & India) 

Work location:  Amman, Jordan & India. 

THE JOB LOCATION INITIALLY WILL BE IN AMMAN, JORDAN. THE JOB REQUIRES VALID PASSPORT HOLDERS WHO CAN TRAVEL IMMEDIATELY (within 2-3 days) AND WORK ON-SITE.

Role Objective:

Own and execute SEO for GOGLO.com, a Global B2B Trade Operating System, with the goal of: Making GOGLO’s product, web URLs, and trade entities rank for anything related to global trade search — across Google and AI-driven search engines.

This role is execution-heavy and requires technical, analytical, and systems-level SEO expertise, not blog writing.

Core Responsibilities (What You Will Do)

1.     Product & URL Ranking Execution

Push GOGLO product pages, feature pages, RFQ pages, and entity URLs to rank for trade-related buyer intent searches

Ensure Google understands GOGLO as a product and platform, not a content site

Own:

·       Search Console indexing, coverage, enhancements

·       URL structure optimization for discoverability

·       Canonicalization, crawl paths, sitemap strategies

Improve rankings for:

·       Product + country

·       Buyer / supplier discovery

·       RFQ and sourcing queries

·       Trade intelligence–related searches

2. Technical SEO & Site Health

Perform full technical SEO audits and ongoing monitoring:

·       Core Web Vitals

·       Crawl budget usage

·       Index bloat detection

·       JavaScript rendering issues

Work with engineering on:

·       SSR / rendering optimizations

·       Page speed improvements

·       Clean URL and pagination handling

Manage index control:

Block non-value pages

Promote revenue-driving URLs

3. Search Experimentation & A/B Testing

Design and execute SEO A/B tests:

·       Title & meta experiments

·       Page layout and content block testing

·       Internal linking variations

Use tools like:

·       SEOTesting / GSC experiments

·       GA4 event tracking

Apply statistical significance testing:

·       Hypothesis definition

·       Control vs variant analysis

·       Confidence interval interpretation

Translate test results into ranking and conversion gains

4. Data, Analytics & Performance Analysis

Analyze SEO performance using:

·       Google Search Console

·       GA4

·       Log file analysis

·       Heatmaps & behavior analytics

Track:

·       Query → page → conversion paths

·       URL-level performance

·       Ranking impact of technical changes

Use data to prioritize:

·       High-impact pages

·       Indexing improvements

·       Product visibility opportunities

5. AI & Modern Search Optimization

Optimize content and URLs for:

·       Google AI Overviews

·       ChatGPT, Perplexity, Gemini, Copilot

Ensure pages are:

·       Structured

·       Entity-rich

·       Answer-oriented

Improve likelihood of product and brand mentions in AI-generated responses

Required Experience & Skills

Must Have

·       3+ years of hands-on SEO experience

·       Strong technical SEO background

·       Proven experience ranking product or platform URLs

·       Experience with:

·       Google Search Console

·       GA4

·       Crawl analysis tools

·       Practical experience running SEO experiments & A/B tests

·       Solid understanding of basic statistics:

·       Hypothesis testing

·       Statistical significance

·       Trend vs noise detection