Job Description

Job Title:  SEO Specialist (3+ Years Experience) – B2 B & Technical SEO
Contract:  Full-time.
Work mode:  Rotational: on and off site (Jordan & India)
Work location:  Amman, Jordan & India.
THE JOB LOCATION INITIALLY WILL BE IN AMMAN, JORDAN. THE JOB REQUIRES VALID PASSPORT HOLDERS WHO CAN TRAVEL IMMEDIATELY (within 2-3 days) AND WORK ON-SITE.
Role Objective:
Own and execute SEO for GOGLO.com, a Global B2 B Trade Operating System, with the goal of: Making GOGLO’s product, web URLs, and trade entities rank for anything related to global trade search — across Google and AI-driven search engines.
This role is execution-heavy and requires technical, analytical, and systems-level SEO expertise, not blog writing.
Core Responsibilities (What You Will Do)
1.      Product & URL Ranking Execution
Push GOGLO product pages, feature pages, RFQ pages, and entity URLs to rank for trade-related buyer intent searches
Ensure Google understands GOGLO as a product and platform, not a content site
Own:
·       Search Console indexing, coverage, enhancements
·       URL structure optimization for discoverability
·       Canonicalization, crawl paths, sitemap strategies
Improve rankings for:
·       Product + country
·       Buyer / supplier discovery
·       RFQ and sourcing queries
·       Trade intelligence–related searches
2.  Technical SEO & Site Health
Perform full technical SEO audits and ongoing monitoring:
·       Core Web Vitals
·       Crawl budget usage
·       Index bloat detection
·       Java Script rendering issues
Work with engineering on:
·       SSR / rendering optimizations
·       Page speed improvements
·       Clean URL and pagination handling
Manage index control:
Block non-value pages
Promote revenue-driving URLs
3 . Search Experimentation & A/B Testing
Design and execute SEO A/B tests:
·       Title & meta experiments
·       Page layout and content block testing
·       Internal linking variations
Use tools like:
·       SEOTesting / GSC experiments
·       GA4 event tracking
Apply statistical significance testing:
·       Hypothesis definition
·       Control vs variant analysis
·       Confidence interval interpretation
Translate test results into ranking and conversion gains
4. Data, Analytics & Performance Analysis
Analyze SEO performance using:
·       Google Search Console
·       GA4
·       Log file analysis
·       Heatmaps & behavior analytics
Track:
·       Query → page → conversion paths
·       URL-level performance
·       Ranking impact of technical changes
Use data to prioritize:
·       High-impact pages
·       Indexing improvements
·       Product visibility opportunities
5. AI & Modern Search Optimization
Optimize content and URLs for:
·       Google AI Overviews
·       Chat GPT, Perplexity, Gemini, Copilot
Ensure pages are:
·       Structured
·       Entity-rich
·       Answer-oriented
Improve likelihood of product and brand mentions in AI-generated responses
Required Experience & Skills
Must Have
·       3+ years of hands-on SEO experience
·       Strong technical SEO background
·       Proven experience ranking product or platform URLs
·       Experience with:
·       Google Search Console
·       GA4
·       Crawl analysis tools
·       Practical experience running SEO experiments & A/B tests
·       Solid understanding of basic statistics:
·       Hypothesis testing
·       Statistical significance
·       Trend vs noise detection

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