Job Description
Job Description
Job Title: SEO Specialist
Location: Gurgaon, India
Job type: Full time
Reports To: Digital Marketing Manager
Role Overview
Trek’s Marketing Team is seeking SEO Specialists to elevate our global organic search ranking to new heights. This person will run SEO strategies in a number of international markets to increase visibility, traffic and conversions on Trekbikes.com.
Key Responsibilities:
Lead the charge in owning and managing SEO strategies tailored to multiple international markets, ensuring alignment with local search behavior and business objectives. Conduct keyword research and mapping across languages, regions and search engines with the support of translation tools. Work with global SEO lead & technical teams to make recommendations on hreflang tags, canonicalization and site architecture. Collaborate with global and local teams to optimize metadata, headers, internal linking, schema backup and content structure, liaising with marketing teams to create SEO optimized copy that resonates locally. Make recommendations on XML sitemaps, redirects, robot txt and structured data. Develop link acquisition strategies relevant to each market. Work with wider paid media team to align on strategy and expectations of organic search as part of the wider business KPIs and goals. Serve as our in-house expert in SEO, monitoring search engine algorithm updates and adjusting strategies accordingly. Leverage learnings across markets to elevate the brands overall global presence and success. Use tools such a google analytics, GSC and SEMrush to track Trek & competitor performance by market Stay ahead of the Game: Keep a keen eye on industry SEO trends, emerging technologies, AI and test new approaches. Skills and Qualifications:
Must Have:
Bachelor’s degree in Marketing, Communications, or related field. 8+ years of experience managing technical and on and off page SEO, ideally in multiple markets Proven understanding and success of managing SEO as part of a wider brand strategy Comprehensive understanding of digital metrics Experience with Google Analytics 4 (GA4); SEMrush, GSC, adept at data retrieval, dashboard creation, and audience development Ability to manage time and priorities in alignment with the business goals Ability to clearly communicate performance and strategy to team lead or internal stakeholders Bring great energy and have a great sense of fun! Why Trek?
Best WorkplacesTM in Asia 2025 Flexible and fun company culture that values people, purpose, and performance A leadership team that supports autonomy and innovation A company that believes work should be fun, fulfilling, and impactful The chance to be part of something bigger - changing the world by getting more people on bikes Trek India benefits:
Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents 12 Annual paid holidays Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master’s degree programs) 24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems Annual paid time off for charity work Employee referral bonus Employee discounts on Trek products
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