Job Description

Job Description

Job Title: SEO Specialist

Location: Gurgaon, India

Job type: Full time

Reports To: Digital Marketing Manager

Role Overview

Trek’s Marketing Team is seeking SEO Specialists to elevate our global organic search ranking to new heights. This person will run SEO strategies in a number of international markets to increase visibility, traffic and conversions on Trekbikes.com.


Key Responsibilities:

  • Lead the charge in owning and managing SEO strategies tailored to multiple international markets, ensuring alignment with local search behavior and business objectives.
  • Conduct keyword research and mapping across languages, regions and search engines with the support of translation tools.
  • Work with global SEO lead & technical teams to make recommendations on hreflang tags, canonicalization and site architecture.
  • Collaborate with global and local teams to optimize metadata, headers, internal linking, schema backup and content structure, liaising with marketing teams to create SEO optimized copy that resonates locally.
  • Make recommendations on XML sitemaps, redirects, robot txt and structured data.
  • Develop link acquisition strategies relevant to each market.
  • Work with wider paid media team to align on strategy and expectations of organic search as part of the wider business KPIs and goals.
  • Serve as our in-house expert in SEO, monitoring search engine algorithm updates and adjusting strategies accordingly.
  • Leverage learnings across markets to elevate the brands overall global presence and success.
  • Use tools such a google analytics, GSC and SEMrush to track Trek & competitor performance by market
  • Stay ahead of the Game: Keep a keen eye on industry SEO trends, emerging technologies, AI and test new approaches.

    • Skills and Qualifications:

    Must Have:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 8+ years of experience managing technical and on and off page SEO, ideally in multiple markets
  • Proven understanding and success of managing SEO as part of a wider brand strategy
  • Comprehensive understanding of digital metrics 
  • Experience with Google Analytics 4 (GA4); SEMrush, GSC, adept at data retrieval, dashboard creation, and audience development
  • Ability to manage time and priorities in alignment with the business goals
  • Ability to clearly communicate performance and strategy to team lead or internal stakeholders
  • Bring great energy and have a great sense of fun!

    • Why Trek? 

  • Best WorkplacesTM in Asia 2025
  • Flexible and fun company culture that values people, purpose, and performance 
  • A leadership team that supports autonomy and innovation 
  • A company that believes work should be fun, fulfilling, and impactful 
  • The chance to be part of something bigger - changing the world by getting more people on bikes

    • Trek India benefits:

  • Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents
  • 12 Annual paid holidays
  • Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave
  • Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master’s degree programs)
  • 24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems
  • Annual paid time off for charity work
  • Employee referral bonus
  • Employee discounts on Trek products

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