Job Description
Job Purpose
The SEO Specialist is responsible for creating monthly reports, new client campaign set up, creates and monitors campaign performance and tracks and follows up on open action items. The SEO Specialist ensures that client objectives are met.
Job Responsibilities
Essential Functions:
Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
The SEO Specialist is responsible for creating monthly reports, new client campaign set up, creates and monitors campaign performance and tracks and follows up on open action items. The SEO Specialist ensures that client objectives are met.
Job Responsibilities
Essential Functions:
Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
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