SEO Specialist

Overview

Join to apply for the SEO Specialist role at Toptal . This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

Responsibilities

• Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team.
• Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization.
• Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences.
• Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand.
• Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent.
• Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions...