Job Description
Description
Key Responsibilities
Strategic Partnership Management
Identify, onboard, and nurture strategic partners across APJI markets.
Build strong relationships with partner executives and key stakeholders in diverse geographies.
Forecasting & Budget Management
Budget Forecasting: Develop and maintain accurate financial forecasts to support strategic planning and resource allocation.
Responsible for Ratecard negotiation and alignment.
Purchase Order Management: Create and process purchase orders in alignment with organisational policies and vendor agreements.
Invoice Review and Approval: Validate and approve invoices to ensure compliance with contractual terms and budgetary constraints.
Own and manage thepartnerforecastfor the region, ensuring accuracy and alignment with quarterly and annual targets.
Allocate and trackquarterly budgetfor partner programs, enablement, and co-marketing initiatives.
Coordinate with pre-sales teams to develop co-delivery or partnerdeliverymodels/plan to ensureappropriate margin
Partner Ecosystem Enablement & Scalability
Develop frameworks toscale the partner ecosystem, ensuring readiness for growth and market expansion.
Drivepartner enablement and training guidelines, ensuring partners have access to the same upskilling opportunities as Sprinklr consultants.
Performance Management & Governance
Establish aperiodic partner performance review process, including:
Templates and cadencefor reviews.
Key metrics: utilization, escalations, account health, positive renewal impact, CHI scores, and revenue contribution.
Implement aPartner Improvement Plan (PIP)procedure and template for underperforming partners, ensuring clear expectations and timelines for improvement.
Go-to-Market & Revenue Growth
Develop joint business plans tailored to APJI market needs.
Collaborate with regional Sales and Marketing teams to generate pipeline through partner-led opportunities.
Track and report on partner performance metrics and revenue contribution for APJI.
Operational Excellence
Manage partner agreements, compliance, and governance in accordance with regional regulations.
Engage with internal Professional Services leaders to ensure smooth coordination and communication ofProfessional Services activities for subcontractors.
Coordinate with Sales team to facilitate partner selection & shape the most appropriate (co)delivery modelfor each opportunity.
Maintain accurate records inCRMand partnership management tools.
Qualifications & Skills
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
5+ years of experience in partner management, alliances, or business development in SaaS or enterprise technology within APAC.
Strong understanding of CXM, social media, and digital transformation trends in APJI markets.
Proven track record of driving revenue through partnerships in a regional capacity.
Excellent communication, negotiation, and relationship-building skills across diverse cultures.
Ability to work in a fast-paced, global environment and manage multiple priorities.
Fluency in English; additional APJI languages are a plus.
We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:
Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
To learn more about employee benefits by region, .
To learn more about all-things-Sprinklr, visit our candidate resource hub .
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.
Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please the Federal Trade Commission's advice to avoid these types of scams.
If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.
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