Shopper Marketing Manager

The Shopper Marketing Manager is responsible for defining and executing Red Bull´s Shopper Marketing strategy and programming for the Off-Premise channel customers. This person will comprehensively develop and execute on-Brand retail initiatives that; meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.

This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including; generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakehol...