Social Media Analytics

Role Overview
Dar-us-Salaam is seeking a Freelance Social Media Analytics & Strategy Specialist to help us understand what is working across our social media platforms and why. This role focuses on analyzing performance data, interpreting results, and guiding strategic decisions based on real insights.
This role does not focus on day-to-day posting. Instead, it supports optimization, testing, and strategic direction by translating analytics into clear recommendations for our social media and communications teams.
Primary Objectives
Analyze social media performance across all Dar-us-Salaam platforms
Identify patterns, opportunities, and gaps in content performance
Inform content strategy using data-backed insights
Support optimization through testing and experimentation
Responsibilities
Analyze social media analytics across platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.)
Interpret performance metrics such as reach, engagement, saves, clicks, a...