Job Description
Job Title: Social Media Coordinator
Reports To: General Manager
Position Overview:
The Social Media Coordinator manages the agency’s social media presence across platforms, ensuring timely publishing, brand alignment, and community engagement. They are responsible for content scheduling, platform-specific optimization, interaction monitoring, and light reporting. This role works closely with designers and content creators to execute daily and campaign-based content plans.
Core Responsibilities:
•Scheduling & Publishing
o Plan and schedule posts across multiple platforms using tools such as Buffer, Later, or Meta Business Suite.
o Ensure publishing rhythm aligns with campaigns, events, and calendar plans to satisfy sought objectives.
• Engagement & Community Monitoring
o Monitor social accounts daily, respond to messages and comments, and escalate important feedback.
o Flag opportunities for community engagement, collaboration, or response from the brand.
• Content Support & Coordination
o Collaborate with copywriters and designers to format captions, visuals, hashtags, and tags for each platform.
o Adapt content for various social media channels, optimizing for size, CTA, and format.
• Analytics & Performance Tracking
o Track key engagement metrics (likes, shares, comments, reach) and prepare basic performance summaries.
o Provide feedback on top-performing posts and campaigns as well as low-performing posts, campaigns, and areas for improvement.
Required Qualifications:
• 1–3 years of experience managing social media accounts professionally with success stories.
• Proficiency in social platforms (Instagram, Facebook, TikTok, LinkedIn, X), with knowledge of trends and content styles.
• Experience using scheduling and analytics tools.
• Excellent written communication and community etiquette.
Key Competencies:
• Platform-Specific Strategy & Publishing
• Visual & Caption Adaptation
• Community Monitoring
• Content Planning Coordination
• Performance Reporting
Reports To: General Manager
Position Overview:
The Social Media Coordinator manages the agency’s social media presence across platforms, ensuring timely publishing, brand alignment, and community engagement. They are responsible for content scheduling, platform-specific optimization, interaction monitoring, and light reporting. This role works closely with designers and content creators to execute daily and campaign-based content plans.
Core Responsibilities:
•Scheduling & Publishing
o Plan and schedule posts across multiple platforms using tools such as Buffer, Later, or Meta Business Suite.
o Ensure publishing rhythm aligns with campaigns, events, and calendar plans to satisfy sought objectives.
• Engagement & Community Monitoring
o Monitor social accounts daily, respond to messages and comments, and escalate important feedback.
o Flag opportunities for community engagement, collaboration, or response from the brand.
• Content Support & Coordination
o Collaborate with copywriters and designers to format captions, visuals, hashtags, and tags for each platform.
o Adapt content for various social media channels, optimizing for size, CTA, and format.
• Analytics & Performance Tracking
o Track key engagement metrics (likes, shares, comments, reach) and prepare basic performance summaries.
o Provide feedback on top-performing posts and campaigns as well as low-performing posts, campaigns, and areas for improvement.
Required Qualifications:
• 1–3 years of experience managing social media accounts professionally with success stories.
• Proficiency in social platforms (Instagram, Facebook, TikTok, LinkedIn, X), with knowledge of trends and content styles.
• Experience using scheduling and analytics tools.
• Excellent written communication and community etiquette.
Key Competencies:
• Platform-Specific Strategy & Publishing
• Visual & Caption Adaptation
• Community Monitoring
• Content Planning Coordination
• Performance Reporting
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