Social Media Coordinator

About the role
We are seeking a dynamic and culturally-savvy Social Media Coordinator to manage Paper Rex's presence on Chinese social media platforms, with a focus on Bilibili and Xiaohongshu. You will be working closely with the Content Lead and Social Media Manager to bridge APAC gaming content with Mainland Chinese audiences within the Paper Rex community.

Key Responsibilities

Content Management

• Create, schedule, and publish engaging content on Bilibili and Xiaohongshu
• Monitor and respond to comments, messages, and community interactions in a timely and culturally appropriate manner
• Maintain consistent posting schedule to maximize engagement and platform algorithm performance
• Track content performance and provide insights on trending topics and audience preferences

Translation & Localization

• Translate content from...