Social Media Executive (Content Creator)

Social Media Executive (Content Creator)

Developing, executing, and monitoring multiple digital initiatives to increase conversion and ROI from paid search campaigns on Google and social media.

Setting up and managing digital media campaigns for EG across multiple channels and traffic sources.

Carrying out own research on industry-related topics, identifying customers’ needs and recommending new topics.

Edit and proofread written pieces before publication.

Promoting content on social networks and monitoring engagement (e.g. comments and shares).

Interviewing industry professionals and incorporating their views in EG digital / blog posts.

Conducting keyword research and using Search Engine Optimization (SEO) guidelines to optimize content.

Measuring web traffic to content (e.g. conversion and bounce rates) and implementing strategies to drive quality traffic to the website.

Generate weekly and monthly report...