Social Media Lead

Leadership & Team Enablement

• Direct Management: Manage, mentor, and unblock a team of Social Media Managers, fostering a culture of high performance and continuous learning.
• Workflow Optimization: Establish seamless processes between the social team, design, and the creative function to ensure 100% brand alignment.
• Cross-Functional Project Leadership: Act as the central social media stakeholder for high-stakes, brand-led projects, collaborating seamlessly with product, PR, cross-sell teams to ensure social strategy is integrated into the broader business roadmap and product launches. Creative Vision & Brand Positioning
• Creative North Star: Lead the conceptualization of high-impact social campaigns that prioritize the positioning of cult as an active lifestyle brand.
• Narrative Excellence: Use creative storytelling to create a high-intent, loyal community.
• Creator Partnerships: Orchestrate impactful collaborat...