Social Media Manager

Designation: Social Media Executive (Content & Strategy)

Location: Gurgaon

Reporting To: Studio Head & Founder

About Chalk Studio

Chalk Studio is a distinguished interior design firm based in Gurugram, India, specializing in crafting bespoke spaces that seamlessly blend functionality with aesthetic brilliance across residential, commercial, and hospitality segments . With a strong presence across major Indian cities, the studio’s portfolio reflects refined storytelling, spatial sensitivity, and design excellence.

Role Overview

We are seeking a smart, design-aware Social Media Executive who can convert interior design content into engaging digital stories. The ideal candidate must understand materials, spaces, design language, and what drives user engagement for interior brands.

This role includes content creation, platform strategy, trend intelligence, and analytics , with strong communication skills and a keen inclination toward interiors.

Key Responsibilities

1. Content Strategy & Planning

• Build monthly content calendars aligned with brand objectives & project pipeline
• Identify platform-specific strategies (Instagram, Facebook, YouTube, Pinterest, LinkedIn)
• Maintain brand voice, narrative style, and visual consistency across platforms
• Follow industry & social media trends (audio, formats, posting patterns, themes)
• Develop narrative-led campaign ideas for launches, walkthroughs, testimonials, etc.

2. Content Creation & Real-Time Media

• Capture high-quality real-time videos & photos during:
• Site visits, behind-the-scenes, material selections
• Client interactions & design presentations
• Finished project walkthroughs
• Conceptualize creative formats (Reels, vlogs, designer POVs, mood boards)
• Basic editing skills preferred but not mandatory — timely execution matters
• Ensure content fits a premium interior brand look and feel

3. Platform Management & Posting Consistency

• Schedule and publish content across multiple platforms
• Write compelling captions (communication excellence is critical)
• Maintain consistent posting frequency
• Engage with comments, DMs, inquiries to build community

4. Analytics & Reporting

• Maintain weekly/monthly performance reports with insights on reach, engagement, audience behavior & growth
• Track which content formats work best and adjust strategies
• Benchmark competition and identify improvement opportunities

5. AI Tools & Digital Enablement

• Use AI tools for improving workflows such as:
• Caption drafting
• Hashtag research
• Creative idea generation
• Mood board creation
• Basic visual enhancements
• Ability to quickly learn & leverage new platforms for content productivity

6. Coordination & Brand Implementation

• Coordinate with photographers, videographers & agencies when required
• Align with Founder/Studio Lead for approvals & direction
• Manage timelines and multiple deliverables effectively

Required Skills & Attributes

• 2–3 years’ experience in interior design / architecture / real estate / design / creative agency sectors preferred
• Strong understanding of spatial storytelling , materials, and aesthetics
• Excellent verbal & written communication (non-negotiable)
• Good presentation & storytelling sense — especially for interior spaces
• Working knowledge of basic editing tools (mobile or desktop is fine)
• Passion for interiors, design, architecture & visual culture
• Hands-on with social platform tools, insights dashboards & analytics
• Curious, fast-learner, trend-aware & resourceful with AI tools

Nice-to-Have

• Basic photography/videography skills
• Understanding of SEO for YouTube & Pinterest
• Experience with Canva, Lightroom, or similar apps

Why Join Chalk Studio?

• Work directly with founders and creative leadership
• Shape the digital identity of premium interior projects
• Creative autonomy & opportunity to build a strong branded presence