Job Description

Location: Noida

Industry: Luxury Villas

The Head of Social Media will be responsible for building and managing the brand’s digital presence across all social media platforms. This role focuses on storytelling, visual branding, engagement, and lead generation to drive brand awareness, direct bookings, and community growth for luxury villa properties



LOCATION: Noida Sec 10

Shift Timings: Monday to Saturday (10 AM to 7 PM)

Experience in hospitality, luxury brands, travel, or lifestyle sectors is Mandatory



Key Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with the villa brand’s identity and revenue goals
  • Manage and grow social media platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging platforms
  • Create and oversee high-quality content (reels, posts, stories, videos) showcasing villas, experiences, and lifestyle moments
  • Plan and manage content calendars, campaigns, and seasonal promotions
  • Collaborate with Sales, Marketing, and Operations teams to support direct bookings and campaigns
  • Work with photographers, videographers, influencers, and creators
  • Monitor engagement, analytics, and performance metrics; optimize strategy accordingly
  • Manage online reputation in coordination with Guest Relations (comments, DMs, reviews)
  • Oversee paid social media campaigns and influencer partnerships
  • Ensure consistent brand tone, aesthetics, and storytelling across platforms


Required Skills & Competencies

  • Strong understanding of luxury branding, hospitality, and experiential marketing
  • Excellent storytelling, copywriting, and visual curation skills
  • Expertise in Instagram, Facebook, and video-first platforms
  • Experience with social media analytics, insights, and performance reporting
  • Ability to convert engagement into leads and bookings
  • Creative mindset with attention to detail
  • Knowledge of influencer marketing and UGC strategies


Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field


  • 8-10+ years of experience in social media or digital marketing
  • Minimum 3-5 years in a leadership or head-level role


Contact @

Divya Nagpal


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