Job Description

Roles and Responsibility

A Social Media Manager & PR whounderstands the aim of posting the brand content on social media or any otherdigital platform, plans inorganic activity/campaign, anticipates the outcome,and ensures results. Acquires and grows the target audience/community byimplementing an inorganic strategy. He /She must possess design sensibilitiesto align the design team (visual, graphics & creative text) for smooth productionand achieve integrated content, conveying the true essence. He/She should beable to work in sync with the Marketing & Communication team in ideatingand storyboarding.

Roles & Responsibilities

  • Understanding the Brand nuance andmaking strategy accordingly, to increase the reach among the target audience.Develop PR campaigns and media relations strategies.
  • Work with copywriters anddesigners/creative team (considering size, orientation/layout of the post) toensure content is informative, appealing and conveys the correct message.
  • Publishing the content on all socialhandles and monitoring the response on social media posting.
  • Measure and do analytical studiesabout the success of every social media campaign.
  • Monitor SEO and user engagement andsuggest content optimization. Address inquiries from the media and otherparties
  • Communicate with industry professionalsand influencers via social media to create a strong network.
  • Engage influencers, manage ourcommunity by responding to comments, and oversee responses on all platforms.
  • Identifying new trends in digitalmarketing, evaluating new technologies and stay up to date with the latestsocial media best practices.
  • Prepare and submit PR reports, ManagePR issues.
  • Core skills

  • Knowledgeable on principles, practices,and techniques of marketing strategies. Excellentstrategic thinker, able to develop big-picture strategies and develop marketingand advertising plans that align with a brand’s goals and objectives.
  • Coordination between teams involved invarious works coming together to create/realize a marketing plan.
  • Experience in analyzing data.
  • Budget and cost analysis experience.
  • Excellent knowledge and understandingof social media platforms.
  • Experience running large scopeprojects with cross-over departments and large teams. Male / Female with aCreative edge.
  • Should be skilled atcommunicating with directors and creative teams through presentations, compellingcopy, detailed strategy documents and able to clearly explain the reasoningbehind strategic decisions.
  • Skilled enough to single-handedlymanage the marketing & communication team.
  • Play an active role in contentcreation.
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