Social Media Manager

Job Title

Social Media Manager (Instagram-First | Content & Trends)

Location

Mumbai (Full-Time)

About Mood Society

Mood Society is a modern lifestyle & home décor brand built around expression, aesthetics, and everyday moods. From candles and drinkware to décor accents, our products are designed to seamlessly integrate into daily life - and our content is what truly brings the brand to life.

We are building a video-first Instagram presence and are looking for someone who understands culture, trends, and attention - not just posting calendars.

Role Overview

We’re looking for a Junior Social Media Manager who lives and breathes Instagram. Someone who understands how Gen Z & Millennials consume content, spots trends early, and can translate them into on-brand, scroll-stopping reels.

This role is ideal for someone who:

• Thinks in videos, hooks, and formats
• Experiments fast
• Understands engagement beyond likes (saves, shares, comments, watch time)

Key Responsibilities

Content & Instagram Strategy

• Own Instagram-first content execution (Reels > Stories > Carousels)
• Ideate and execute video-led content aligned with Mood Society’s brand voice
• Spot trends early (audio, formats, creator styles) and adapt them creatively
• Think beyond templates — create original formats and series

Social Calendar & Execution

• Build and manage weekly & monthly content calendars
• Balance: Product-led content, Lifestyle & culture content, Trend-based content
• Coordinate with internal teams for product drops, launches, and campaigns

Engagement & Community

• Drive meaningful engagement (comments, saves, shares, DMs)
• Actively monitor comments, DMs, and community interactions
• Understand what content performs and why

Tools & AI Usage

• Use video editing apps/tools (CapCut, InShot, VN, Premiere Rush, etc.)
• Leverage AI tools for: Ideation, Captions & Content experimentation
• Comfortable working with fast iterations and test-and-learn formats

What We’re Looking For

Must-Have/s

• Strong understanding of Instagram trends & culture
• Video-first mindset (Reels focused)
• Basic to intermediate video editing skills
• Clear Gen Z sensibility and aesthetic awareness
• Comfortable experimenting with AI tools & creator apps
• Good eye for composition, pacing, and hooks

Good to Have

• Prior experience with a D2C / lifestyle / content brand
• On-camera comfort (optional but a plus)
• Understanding of Instagram analytics & insights
• Familiarity with UGC-style content

Experience Level

0–2 years of experience, Freshers with strong portfolios / Instagram work are welcome