Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At Universal Education , social media isn’t just about posts and reels — it’s about building communities, shaping perception, and driving trust at scale .

We’re looking for a Social Media Manager who can think like a brand custodian , act like a growth marketer , and collaborate like an agency partner — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios.

If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you scale, ownership, and impact .

This is a group-level leadership role , responsible for shaping and driving social media strategy across:

• All Stellarworld School campuses
• All Universal Schools
• Other K–12 brands under Universal
• Colleges under Universal Education
• Universal SkillTech University

Each brand has its own personality. Your job?

Create one strategic backbone — while letting every brand sound like itself.

• Own the big picture: Define and drive the overall social media vision and strategy across brands
• Lead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)
• Keep brands sharp: Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativity
• Be present where it matters: Guide and review social coverage of school, college, and university events
• Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
• Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
• Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
• Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle

• 8+ years in social media / digital marketing
• Have worked closely with agencies — either as a client or from inside an agency (mandatory)
• Comfortable managing multiple brands at once without dropping quality or sanity
• Deep understanding of Instagram, Facebook, LinkedIn , performance metrics, and platform behaviour
• Strong at storytelling + structure — creative, but never chaotic
• A natural planner, clear communicator, and confident leader
  

• Real ownership — not just execution
• Portfolio scale — schools, colleges, universities, multiple audiences
• Creative + strategic balance — you’re not just managing feeds, you’re shaping narratives
• Perfect crossover role for agency professionals ready to go in-house