Social Media Manager

Strategy & Planning

•  Develop and execute a comprehensive social media strategy aligned with overall marketing goals and business objective.
  
• Define KPIs, track performance metrics, and regularly report on social media ROI, engagement rates, lead generation, and brand awareness.
  
• Conduct competitive analysis and social listening to identify trends, opportunities, and gaps in the iPaaS and enterprise software market
   Create and maintain a content calendar that balances promotional content, thought leadership, customer stories, and industry insights
   
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