Social Media (Newsletter Specialist)

This is a remote position. Part-time arrangement (around 20 hours per week) with potential to increase to full-time based on performance and workload. This role will focus on managing our social media channels (Facebook, Instagram, LinkedIn, TikTok) and preparing regular email newsletters for few brands. Key Responsibilities: 1. Social Media Management Manage and schedule posts for Facebook, Instagram, LinkedIn, and TikTok. Use Facebook Meta Business Suite to manage, schedule, and monitor content and engagement. Follow the content calendar and ensure consistent posting (minimum 45 posts per week per brand). Create engaging captions, hashtags, and calls-to-action for each post. Collaborate with the Marketing Manager and Graphic Designer on visuals, videos, and promotional creatives. Monitor comments, messages, and engagement and forward relevant inquiries to sales or marketing teams. Research and apply trends (seasonal promotions, events, user-generated content). 2. Newsletter & Email Marketing (Hands-on Execution Required) Independently set up, manage, and run email marketing tools such as Mailchimp, HubSpot, or similar platforms. Prepare weekly or bi-weekly newsletters for multiple brands. Segment email lists for different audiences (e.g., retail customers, schools, clubs, trade customers). Ensure newsletters include strong visuals, clear calls-to-action, and links to current promotions or content. Track open rates, click rates, and conversions. Provide simple monthly reports and recommendations for improvement. 3. Content Planning & Coordination Work with the Marketing Manager to maintain a monthly content plan covering: Product highlights Customer stories and testimonials Promotions and new arrivals Educational content (e.g., product guides, setup tips) Maintain shared folders and update content archives in Teams/Drive. Ensure all content follows brand guidelines and tone of voice. 4. Analytics & Reporting Provide weekly updates on social media performance, engagement growth, and audience reach. Suggest adjustments based on performance metrics (best-performing times, post types, hashtags). Report monthly on email newsletter performance and insights. 5. Collaboration & Improvement Coordinate with outsourced SEO and AdWords specialists to align campaigns and landing pages. Communicate with in-house sales and marketing teams on promotions and events. Continuously improve email templates, post formats, and workflows for better performance. Requirements Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok). Experience with email marketing platforms such as Mailchimp, Klaviyo, or HubSpot. Strong writing and communication skills in English. Basic graphic design knowledge (Canva or similar). Familiarity with Google Analytics, Meta Business Suite, or similar for reporting. Highly organized with the ability to manage multiple content schedules. Reliable internet and strong attention to deadlines. Requirements Strong, hands-on experience in email marketing, with the ability to set up and manage campaigns independently. Experience using email marketing platforms such as Mailchimp, Klaviyo, or HubSpot. Solid experience using Facebook Meta Business Suite. Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok). Strong writing and communication skills in English. Basic graphic design skills (Canva or similar). Familiarity with analytics tools such as Google Analytics or Meta Insights. Highly organized and able to manage multiple content schedules independently. Reliable internet connection and strong attention to deadlines. Benefits Independent Contractor Perks: Permanent work-from-home setup Immediate hiring ZR_28473_JOB

Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok)
Requirements Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok). Experience with email marketing platforms such as Mailchimp, Klaviyo, or HubSpot. Strong writing and communication skills in English. Basic graphic design knowledge (Canva or similar). Familiarity with Google Analytics, Meta Business Suite, or similar for reporting. Highly organized with the ability to manage multiple content schedules. Reliable internet and strong attention to deadlines.