Job Description
This is a remote position.
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social media job description involves creating & scheduling engaging content (posts, videos, images) across platforms (Facebook, Instagram, TikTok), managing community interaction (comments, DMs), analyzing performance metrics (engagement, traffic, ROI), staying updated on trends, & aligning strategies with marketing goals to build brand awareness, drive traffic, & foster customer loyalty, often requiring collaboration with marketing/creative teams. Key roles include Specialist (execution-focused), Manager (strategy & leadership), and Strategist (planning & analysis).
Common Responsibilities
Content: Develop, create, schedule, and publish posts, graphics, and videos.
Community Management: Monitor, respond to, and engage with followers and users.
Strategy: Develop and implement social media campaigns aligned with business objectives.
Analytics: Track KPIs, analyze data, and create performance reports (e.g., Google Analytics, Facebook Insights).
Trend Monitoring: Stay current on social media best practices and emerging platforms.
Collaboration: Work with marketing, sales, and creative teams to ensure consistent messaging.
Paid Social: Manage paid advertising campaigns (optional, depending on role).
Key Skills & Tools
Skills: Creativity, communication, data analysis, brand awareness, platform expertise, project management.
Tools: Hootsuite, Buffer, Google Analytics, platform-specific insights.
Common Job Titles
Social Media Specialist/Coordinator
Social Media Manager
Social Media Strategist/Marketer
Social Media Executive
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