Job Description

Job Description

This is a remote position.

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social media job description involves creating & scheduling engaging content (posts, videos, images) across platforms (Facebook, Instagram, TikTok), managing community interaction (comments, DMs), analyzing performance metrics (engagement, traffic, ROI), staying updated on trends, & aligning strategies with marketing goals to build brand awareness, drive traffic, & foster customer loyalty, often requiring collaboration with marketing/creative teams. Key roles include Specialist (execution-focused), Manager (strategy & leadership), and Strategist (planning & analysis). 

Common Responsibilities

Content: Develop, create, schedule, and publish posts, graphics, and videos.

Community Management: Monitor, respond to, and engage with followers and users.

Strategy: Develop and implement social media campaigns aligned with business objectives.

Analytics: Track KPIs, analyze data, and create performance reports (e.g., Google Analytics, Facebook Insights).

Trend Monitoring: Stay current on social media best practices and emerging platforms.

Collaboration: Work with marketing, sales, and creative teams to ensure consistent messaging.

Paid Social: Manage paid advertising campaigns (optional, depending on role). 

Key Skills & Tools

Skills: Creativity, communication, data analysis, brand awareness, platform expertise, project management.

Tools: Hootsuite, Buffer, Google Analytics, platform-specific insights. 

Common Job Titles

Social Media Specialist/Coordinator

Social Media Manager

Social Media Strategist/Marketer

Social Media Executive 


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