Specialist - Search Engine Optimization (SEO) and Google Analytics 4 (GA4)

Overview

Responsible for optimizing our website for search engines and implementing and managing Google Analytics 4 (GA4) to track and analyze website performance. This role requires a deep understanding of SEO best practices, analytics, and data-driven decision-making to improve our online presence and drive organic traffic.

Responsibilities

SEO Management

• Conduct keyword research to identify opportunities for increasing organic traffic

• Optimize website content, meta tags, and images for search engine visibility

• Develop and implement effective link-building strategies

• Monitor and analyze SEO performance using tools such as Google Search Console, SEMrush, and Ahrefs

• Conduct regular technical SEO audits and implement necessary updates

• Stay informed about the latest SEO trends, algorithm updates, and best practices

GA4 Implem...