Springbord - Performance Marketing Specialist - B2B - US Market

<p>Description: Springbord is looking for a performance-focused digital marketer to lead B2B demand generation efforts, especially in the US market.</p><p><br/></p><p>About the Role: The role involves managing paid campaigns, integrating ABM strategies, and supporting SEO efforts to generate high-quality leads and drive measurable pipeline growth.</p><p><br/></p><p>Job Title: Performance Marketing Specialist B2B (US Market).</p><p><br/></p><p>Workplace Type: Hybrid Chennai.</p><p><br/></p><p>Candidate Preferred Location: Chennai, Bengaluru, Hyderabad.</p><p><br/></p><p>Experience: 3 - 4 Years.</p><p><br/></p><p>Industry: B2B Market: United States.</p><p><br/></p><p>Key Responsibilities:</p><p><br/></p><p>- Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta.</p><p><br/></p><p>- Optimize for KPIs: CPL, ROAS, CTR, CAC, and Conversion Rate.</p><p><br/></p><p>- Set up and manage tracking using GA4 and Google Tag Manager (GTM).</p><p><br/></p><p>- Run A/B tests on ads, landing pages, and audience segments.</p><p><br/></p><p>- Build and manage remarketing funnels, lookalike audiences, and intent-based targeting.</p><p><br/></p><p>- Develop and execute ABM campaigns for high-value B2B accounts.</p><p><br/></p><p>- Collaborate with sales and content teams to align campaign messaging and lead flows.</p><p><br/></p><p>- Support SEO through on-page optimization, keyword tracking, and technical audits.</p><p><br/></p><p>- Analyze data to produce actionable insights and regular performance reports.</p><p><br/></p><p>- Stay updated on platform changes, ad policies, and best practices in B2B marketing.</p><p><br/></p><p>- Use tools like HubSpot, Apollo, or ZoomInfo for segmentation and targeting.</p><p><br/></p><p>Tools Youll Use:</p><p><br/></p><p>- Google Ads, LinkedIn Ads, Meta Suite, GA4, GTM, HubSpot, Apollo, Semrush, Ahrefs, Zoominfo.</p><p><br/></p><p>What Were Looking For:</p><p><br/></p><p>- 3 - 4 years of hands-on B2B marketing experience.</p><p><br/></p><p>- US-focused lead generation expertise.</p><p><br/></p><p>- Knowledge of ABM and SEO best practices.</p><p><br/></p><p>- Strong data analysis and campaign optimization skills.</p><p><br/></p><p> </p><p>- Collaborative, metrics-driven mindset.</p> (ref:iimjobs.com)