Job Description

The Opportunity

The Sr. Analyst Advanced Business Analytics - Marketing will play a critical role in driving Ally’s database marketing strategy and execution. This position partners closely with marketing and technology teams to build and validate targeted audiences, leadthe migration of campaigns to a modern coding environment and translate data into actionable insights. The analyst will identify opportunities to improve code quality, streamline process and optimize campaign performance to deliver meaningful business impact.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

  • Participate in the strategic planning process of developing targeted multi-channel campaigns (acquisition, customer nurture, engagement)within a new SAS environment.
  • Lead the execution and project management of targeted marketing campaigns using detailed customer data, legal and reg...

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