Sr. Analyst - Digital Analytics

Overview The Sr. Analyst - Digital Analytics is an important part of BISSELL’s Go To Market Analytics (GTMA) center of excellence supporting the business with actionable insights for the Go-to--Market strategy. The role is responsible for leading the data collection, measurement, analysis and optimization of digital media performance. This individual will work across BISSELL’s media team and media agency to track campaign performance and drive data for marketing mix modeling framework. This individual will assist in creating actionable media insights that are data driven and to optimize media plan objectives and results. This individual is expected to understand campaign performance across multiple content platforms including Facebook, Instagram and Google, while also interpreting external agency reporting to provide actionable insights for content optimization. The candidate should understand basic metrics and data required to track digital media campaigns and be able to analyze / int...