Job Description

Are you ready for a high-impact General Management experience on a global brand, right here in Canada’s largest market outside the US? As a Senior Brand Manager at General Mills Canada, you’ll set winning growth strategies, drive full P&L accountability, and lead cross-functional teams in partnership with US colleagues. This is your opportunity to run the business, shape the brand, and deliver results on top Canadian brands with significant consumer budgets. This role will report to the Business Unit Leader.

What You’ll Do

  • Brand Vision & Strategy: Develop and champion a compelling brand vision to drive sustainable growth and inspire the team, navigating market disruptions and supporting business transformation.
  • P&L Leadership: Own top and bottom-line results—understand revenue drivers, manage costs, and deliver strong financial performance.
  • Consumer Focus: Use data and market research to deeply understand consumer needs, trans...

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