Job Description
Our client is seeking a Freelance Senior Communications Strategist to support campaign and creative development across multiple channels. This role sits at the intersection of strategy and creative execution, ensuring a single campaign idea is translated into a cohesive, cross-channel system that is born for the environments audiences actually experience. The ideal candidate brings deep comms strategy expertise, strong cross-channel fluency, and a collaborative mindset.
Responsibilities:
Build the campaign system by defining channel roles, sequencing, messaging hierarchy, and modular asset plans that allow one idea to scale without dilution.
Partner closely with creative teams to co-develop channel-native ideas, bringing platform behaviors, formats, audience context, and best practices into concept development.
Stress-test campaign ideas early to ensure they hold up across touchpoints such as social, OLV, audio, and OOH, identifying where new mechanics are needed to support the idea.
Create clear guidance on how ideas flex across channels, outlining what must stay consistent, what can change, and what best-in-class expressions look like in each environment.
Collaborate with Communications Planning and Media teams to align creative expression with media placements, audience mindset, and platform behaviors.
Run the learning loop by using creative effectiveness signals and cross-channel performance data to refine messaging, formats, and sequencing, feeding insights back into future briefs.
Required Qualifications:
7–10+ years of experience in communications planning or communications strategy, ideally within an agency or in-house agency environment.
Strong cross-channel fluency with the ability to build scalable frameworks and systems.
Proven experience working inside campaign and creative development processes.
Confident collaborator who partners effectively with creative teams.
Clear communicator and presenter, able to articulate strategic thinking and creative guidance.
This is a communications strategy role and not a media planning role.
What Success Looks Like:
A single campaign idea expressed coherently across channels and customer journeys.
Faster execution with fewer late-stage rewrites.
Strong alignment between creative and media decisions, driving improved performance by context.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers, which sets us apart in the industries we serve.
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