Sr. Creative Content Strategist

Job Title: Sr. Content Strategist

Please apply after reading Key Responsibilities.

Role Overview

We're looking for a Sr Content Strategist to lead ad concepts, creative strategy, and messaging for mobile game ads, with a strong focus on Meta platforms (Facebook & Instagram) and additional exposure to TikTok and other social channels.

This role goes beyond copywriting. You'll be responsible for shaping performance-driven ad concepts for mobile games and translating gameplay, mechanics, and player motivations into clear, engaging ad narratives, written in fluent Western (US/UK) English.

Key Responsibilities

• Own creative concepts and strategy for Meta-first mobile game ad campaigns
• Develop performance-focused ad ideas based on gameplay, mechanics, and player behavior
• Define messaging frameworks (hooks, mid-messages, CTAs) tailored for mobile game ads
• Adapt concepts a...