Sr Data Analyst (Retention Focus)

What You'll Do

Analyze & Uncover Insights

• Conduct deep-dive analyses on retention, repeat rate, churn, cohorts, LTV, and lifecycle KPIs

• Analyze customer behavior across the funnel (first purchase → repeat → loyal customer)

• Perform exploratory data analysis (EDA) to answer ad-hoc retention and lifecycle questions

• Identify drivers of churn and loyalty, delivering root-cause analysis with actionable recommendations

Model & Predict

• Build and maintain cohort-based and predictive models (churn prediction, LTV forecasting)

• Design and analyze A/B tests and lifecycle experiments (email, SMS, loyalty, offers, timing)

• Support incrementality measurement for retention initiatives and CRM campaigns

• Apply regression and time-series models to forecast retention and repeat revenue trends

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